Faculty Directory
Min Zhao
Associate Professor
Min Zhao
Contact
Fulton Hall听452B
Telephone: 617-552-4983
Email: min.zhao.2@bc.edu
Education
- BA, Beijing Foreign Studies University, China
- MA, Beijing Foreign Studies University, China
- Ph.D., University of North Carolina at Chapel Hill
Research Interests
Judgment and Decision; Preference Consistency Over Time; Financial Decision-Making; Hedonic Experiences and Happiness; and Effect of Visualization on New Product Preferences.
Expertise
- Decision Making & Decision Sciences
- Consumer Behavior and Pricing
- Behavioral Finance
Department
Profile
Min Zhao鈥檚 primary research focuses on decision over time that pertains to consumers鈥� financial decisions, everyday task completion, new product adoption, and hedonic consumptions. She uses the behavioral economics approach to help consumers stay committed to their long-term goals in these domains. She has published in leading marketing and psychological journals including the听Journal of Marketing Research, Journal of Consumer Research,听补苍诲听Psychological Science. Her research findings are featured in major media such as the听Wall Street Journal听辞谤听Financial Times.
Professor听Zhao was identified by the American Marketing Association (AMA) as authors with top research productivity in the premier Marketing Journals in four consecutive years from 2013 to 2016. She was also named a Marketing Science Institute (MSI) Young听Scholar in 2013 and MSI听Scholar in 2020.
Professor Zhao听has taught Marketing Principles and Marketing Management. Currently she听teaches Consumer Behavior in the undergraduate and MBA program.
SELECTED APPOINTMENTS AND AWARDS
- Marketing Science Institute (MSI) Scholar, 2020
- RADS Grant (Research Across Departments and Schools), Boston College, 2019-2020.
- Journal of Consumer Research听Outstanding Reviewer Award, 2017
- Journal of Consumer Research听Editorial Review Board, 2014 鈥� present
- Behavioural Public Policy听Editorial Review Board, 2016听鈥� present
- Journal of Business Research听Editorial Review Board, 2018听鈥� present
- Insight Grant, Social Sciences and Humanities Research Council of Canada (SSHRC), 2013鈥�2017
- Top 30 Most Productive Authors in the Premier AMA Journals, American Marketing Association (AMA), 2013; 2014; 2016
- Top 50 Most Productive Authors in the Premier Marketing Journals, American Marketing Association (AMA), 2013; 2014; 2015; 2016
- Marketing Science Institute (MSI) Young Scholar, 2013
- Excellence in Teaching Award, Rotman School of Management, University of Toronto, 2009; 2010; 2011; 2012; 2013
- RGC Grant, the Research Grant Council in Hong Kong, 2011鈥�2013
- Standard Research Grant, Social Sciences and Humanities Research Council of Canada (SSHRC), 2010鈥�2013
- Connaught Start-up Grant, University of Toronto, 2007
- AMA Sheth Foundation Doctoral Consortium Fellow, 2005
- Scholarship, University of North Carolina, 2002鈥�2006
PUBLICATIONS
- 鈥�More Done, More Drained: Being Further Along in a Mundane Experience Feels Worse." (With听Zeng, Ying, Claire I. Tsai,听and Nicole Robitaille.)听Journal of Personality and Social Psychology. Forthcoming, 2025.听
- 鈥� (With Yu Zhang, Lan Xia and Jiangang Du.)听听International Journal of Research in Marketing,听41 (4),听595-615. 2024.
- 鈥�.鈥� (With Joonkyung Kim and Dilip Soman.) International Journal of Research in Marketing, 40, 362-377. 2023.
鈥�.鈥� (With Claire Tsai and Dilip Soman.) Journal of the Academy of Marketing Science, 50, 366-387. 2022.
鈥�.鈥� (With Sven Feurer, Steve Hoeffler, Michal Herzenstein.) International Journal of Innovation Management, 25 (8). 2021.听
"." (With Andrew A. Dwyer, Hongjie Shen, Ziwei Zeng, Matt Gregas.) Genes, 12 (6), 941. June, 2021.听
鈥�.鈥� (With Lan Xia.) International Journal of Research in Marketing, 38 (4), 935-952. December, 2021.听
鈥�.鈥� (With Linda Salisbury.) Journal of Public Policy & Marketing, 39 (3), 284-304. December, 2019.听
鈥�.鈥� Review of Behavioral Economics, 5 (3-4), 417-437. 2018.听
鈥�.鈥� (With Lucia Reisch.) Behavioural Public Policy, 1 (2), 190-206. October, 2017.听
鈥�.鈥� (With Pankaj Aggarwal.) Journal of Marketing Research, 52 (1), 120-133. February, 2015.听
鈥�.鈥� (With Darren Dahl and Steve Hoeffler.) Journal of Consumer Research, 41 (3), 1137-1151. December, 2014.听
鈥�.鈥� (With Kelly Kiyeon Lee.) Journal of Consumer Research, 41 (1), 109-118. June, 2014.听
鈥�.鈥� (With Leonard Lee and Dilip Soman.) Psychological Science, 23 (10), 1200-1207. August, 2012.
鈥�.鈥� (With Steve Hoeffler and Darren Dahl.) Journal of Product Innovation Management, 29, 76-90. April, 2012.听
鈥�.鈥� (With Dilip Soman.) Journal of Marketing Research, 48 (6), 944鈥�957. December, 2011.听
鈥�.鈥� (With Steve Hoeffler, and Gal Zauberman.) Journal of Marketing Research, 48 (5), 827鈥�839. October, 2011.听
鈥�.鈥� (With Jinhong Xie.) Journal of Marketing Research, 48 (3), 486鈥�496. June, 2011.听
鈥�.鈥� (With Claire I. Tsai.) Journal of Consumer Research, 38 (3), 525鈥�534. October, 2011.听
鈥�.鈥� (With , Claire I. Tsai.) Journal of Consumer Research, 38 (3), 459鈥�473. October, 2011.听
鈥�.鈥� (With Steve Hoeffler, and Darren Dahl.) Journal of Marketing Research, 46 (1), 46鈥�55. February, 2009.听
鈥�.鈥� (With Steve Hoeffler, and Gal Zauberman.) Journal of Marketing Research, 44 (3), 379-388. August, 2007.听
鈥�.鈥� (With Jennifer Gregan-Paxton and Steve Hoeffler.) Journal of Consumer Psychology, 15 (2), 127鈥�140. 2005.
BOOK CHAPTERS AND REPORTS
- Feurer, Sven, Steve Hoeffler, Min Zhao and Michal Herzenstein (2023), 鈥淩eally New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights,鈥� in L. Bstieler & C. Noble (eds.),听The PDMA Handbook of New Product Development (4th edition).
- Kim, Joonkyung, Min Zhao and Dilip Soman (2014), 鈥淪ocial Marketing and Responsible Financial Management,鈥� in David W. Stewart (eds.), Handbook of Persuasion and Social Marketing, Praeger.
- Ly, Kim, Nina Ma啪ar, Min Zhao and Dilip Soman (2013), 鈥淎 Practitioner鈥檚 Guide to Nudging,鈥澨�Research Report Series, Rotman School of Management Report, University of Toronto.
- Zhao, Min (2012), 鈥淛ust Imagine: The Role of Visualization in New Product Evaluation,鈥� in D. Soberman & D. Soman (eds.),听Flux: The Evolving Role of the Marketing Manager,听Toronto: University of Toronto Press.
- Ratner, Rebecca, Min Zhao, and Jennifer Clarke (2010), 鈥淭he Norm of Self-Interest: Implications for Charitable Giving,鈥� in D. M. Oppenheimer & C.Y. Olivola, C.Y. (eds.),听The Science of Giving: Experimental Approaches to the Study of Charity, NY: Taylor and Francis.
听
PROFESSIONAL ACTIVITIES
Professor Zhao currently serves at the Editorial Review Board of听Journal of Consumer Research,听Journal of Marketing Research, and听Behavioural Public Policy. She has also served in the program committee or as co-chair for multiple major marketing and decision-making conferences such as the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), or Behavioral Decision Research in Management (BDRM). Prior to joining Boston College, she was a faculty member at the Rotman School of Management and the Behavioural Economics in Action at Rotman (BEAR), University of Toronto.